Svamp, the Swedish word for mushroom, is a speculative mycelium materials consultancy I created to explore how biotechnology could intersect with global brands through a collaboration with Ikea on sustainable packaging and environmentally conscious furniture. The identity was developed using generative design methodologies, with algorithmically driven logos forming a dynamic, evolving system, and the work was documented in a comprehensive booklet that communicates the concept, strategy, and applications-showcasing how speculative material innovation can shape future-forward brand collaborations.