Project
California State Parks Rebrand
When
2024
I reimagined California State Parks with a fresh identity designed to connect with younger and more diverse audiences. Inspired by the state’s iconic landscapes, the rebrand features a modern logo, flexible visual system, and eco-friendly applications across merchandise, park passes, and event concepts like the Hike and Seek festival. The work balances cultural heritage with contemporary design, emphasizing sustainability, accessibility, and a stronger connection to nature.

Project Highlights

Posters (Featured in the ArtCenter Student Gallery)
Inspired by California’s diverse landscapes and trails, the design evokes adventure and exploration within the state parks. It captures the essence of discovery and connection that defines the California state parks experience.
The “Hike and Seek” festival at Griffith Park is a day-long event on September 21, 2024, featuring guided nature hikes, wellness workshops, adventure challenges, and live entertainment, all aimed at encouraging exploration and connection with nature. It’s a family-friendly event with interactive educational stations, local food vendors, and opportunities to meet wildlife experts, designed to promote the beauty and benefits of California’s state parks.
SWAG/MERCH