I reimagined LA Metro as more than a transit system—positioning it as a cultural connector rooted in Los Angeles’ history, land, and diverse communities. Drawing from the city’s creative spirit, I designed a bold geometric logo system, adaptable color palette, and accessible visual language to unify signage, campaigns, and rider experiences. Extensions like the Go LA Metro campaign and Public Art sub-brand highlight mobility as both civic service and cultural experience, transforming everyday travel into a celebration of connection, movement, and belonging